Every year there is an ‘it’ item for the Holiday season that parent’s rush around trying to get for their children. A few famous ‘it’ toys were the Yo-Yos by Duncan in 1929, Barbie by Mattel in 1959, The Pet Rock by Rock Bottom Productions in 1975, the GameBoy by Nintendo in 1989, Tickle Me Elmo by Tyco in 1996, Pokemon by Nintendo in 1999, Beyblades by Hasbro in 2002 and 2003, and Elmo Live by Fisher Price in 2008 (Cunningham, 2009). Technology keeps advancing causing it to infiltrate every aspect of our life from work to schools to the toys children play with. One would assume that kids like their adult parents must be just as eager for the latest piece of technology in their toys. Yet, in 2009, one of the most popular gifts for children was a piece of rubber silicone.
These rubber pieces of silicone are called Silly Bandz. They are thin and look like a colored rubber band. The bands are shaped into an object and retain there shape despite being stretched. The Silly Bandz come in literally every shape imaginable examples include Rudolf, football players, rings, Disney Princesses, guitars, toothbrushes, and animals. The Silly Bandz were intended for children and preteens, yet adults can be seen wearing them. They were one of the hottest children’s toys in 2009 and are expected to be just as popular this Holiday Season.
One cannot help but ask what the appeal is to these colorful bands. Especially when one considers that children today have access to toys that contain advanced technology. They have their choice of video games, talking stuffed animals, and walking toys. So, why these colored piece of rubber silicone? I believe the answer lies in the simplicity of these bands. They provide a simple kind of pleasure like the Yo-Yos by Duncan in 1929. Today children are surrounded by the complexity that is life today. These Silly Bandz provide a simple pleasure in a not so simple world and even though adults may not understand the draw they will be happy about the price.
Resources
Cunningham, S. (2009 Nov. 16). A Timeline of the Top-Selling Christmas Gifts…Ever. Retrieved from http://www.esquire.com/the-side/feature/top-christmas-gifts.


